Whole in my Bucket is a new charity to help terminally ill adults, 18+, fulfill their life goals/bucket list through the help of the community.
Helen, the brain child behind this charity, approached me to create the brand. No brief was given, so I had free rein to play with various ideas for the whole brand.
The final logo picked uses multiple, rainbow coloured buckets to represent diversity and signify the numerous adventures you can choose from. Rainbows are considered lucky and also a positive sign. The shape of the logo resembles a flower. The symbolic language of flowers has been recognized for centuries in many countries. Nearly every sentiment imaginable can be expressed with flowers.
Each coloured bucket would represent a different area of the charity. I applied a strapline to encompass the charities mission, to help those adults with medical conditions, who need support in achieving their lifelong ambitions.
I also came up with the idea for all volunteers to be called Bucketeers. Giving the charity a more light hearted approach and creating a fun environment for those dealing with serious issues.
I have subsequently been asked to be on the board of trustees.
A great honour indeed!